Corporate Design - Physiotherapie Kirfel

Last year, I had the opportunity to design the corporate identity for a physiotherapist starting her own practice. She wanted the brand to feel personal and reflective of her approach, so I incorporated her initials into the logo to form a human figure in a signature physiotherapy pose, with subtle details hinting at the spine. The typography includes her chosen name font, giving it a personal touch, while carefully placed titles add a calming balance to the overall design. The brand identity works flexibly as both a wordmark and a standalone symbol.